Introduction
De Yun She is a well-known Chinese comedy group that was founded in by Guo Degang. The group is mostly known for its stand-up comedy performances, which are often based on traditional Chinese culture and language. De Yun She has become very popular in China and has established branches in many cities across the country. One of these branches is located in Nanjing, and as a tour guide, it is my duty to provide insights and analysis of this groups establishment and operation from the perspective of the tourism industry.
Overview of De Yun She Nanjing Branch
De Yun She Nanjing branch is located in the center of the city, which is easily accessible through public transportation. The branch is known for its regular performances, usually twice a week. The performances are conducted in Mandarin and last for approximately two hours each. The branch is also famous for hosting workshops for individuals who want to learn more about traditional Chinese culture and jokes. These workshops are relatively short and provide basic information about Chinese culture and language.
As a tour guide, visiting De Yun She Nanjing branch is a great opportunity for tourists to gain insights into Chinese stand-up comedy, which is quite different from the western comedy. Chinese stand-up comedy has a long history, including storytelling, cross-talk, and slapstick comedy. De Yun She has adapted the traditional Chinese comedy to the contemporary Chinese society while retaining the traditions of Chinese culture and language, and tourists visiting the Nanjing branch will get to witness this first hand.
The branch is also heavily marketed towards younger audiences as it tries to reach out to the youth who may not be familiar with traditional Chinese culture. It provides a fresh perspective on traditional culture and language, which is something that tourists should not miss. Their marketing strategies also attract foreign visitors who may be interested in learning about Chinese comedy while enjoying a good laugh.
Strengths and Weaknesses of De Yun She Nanjing Branch
Strengths:
1. Connection with Traditional Chinese Culture - The De Yun She Nanjing branch delivers a unique and captivating way of introducing traditional Chinese culture to the viewers. Their performers often deliver jokes that revolve around traditional Chinese sayings or popular folk stories, making their performance very informative and educative regarding ancient Chinese customs.
2. Location - De Yun She Nanjing branch is situated in the citys commercial center, making it accessible to tourists through public transport. The location is a significant factor that contributes to the branchs success, as it attracts tourists who may be in the area looking for a fun night out.
3. Inclusivity - The De Yun She Nanjing branch attracts a diverse range of audiences by making their comedy open and relatable to everyone. It does not matter whether tourists are Chinese or foreign visitors; De Yun She Nanjing branch ensures that everyone feels understood and included.
Weaknesses:
1. Limited Performances - De Yun She Nanjing branch only performs twice a week, which can be a significant disadvantage to tourists who may want to go to the performances on specific days of their visit.
2. Language Barrier - Since the performances are conducted in Mandarin, tourists who do not understand the language may find it difficult to immerse themselves in the comedy show. This difficulty may also hinder their ability to fully understand jokes that revolve around Chinese language and culture.
3. Relatively Short Duration - The performances at De Yun She Nanjing branch usually last for around two hours, which may not adequately satisfy visitors who want to fully immerse themselves in Chinese comedy. Tourists may want to experience more, and the relatively short duration of the performances may leave them wanting more.
Conclusion
德云社是一支出自北京的相声团体，自成立以来一直以耐人寻味的相声风格、优秀的成员阵容和创新的演出方式备受国内外观众的青睐。德云社南京分社是其在南京的一家演出场所，自开业以来在市内经营不败之地。本文从导游的角度，揭示德云社南京分社门票的特点及认识分析。
一、德云社南京分社门票价格
作为南京市内一家演出场所，德云社南京分社门票的价格相对于市外景区的门票要贵上不少，但与其他类似演出场所相比，其价格还是比较实惠的。根据不同的演出时间及座位位置，德云社南京分社门票的价格略有不同，具体如下：
1、中心位置座位：该座位位置设在剧场中央，声效优美，是欣赏演出的最佳位置。该位置的门票价格在 280 元至 580 元之间。
2、侧边位置座位：该座位位置设在剧场侧边，声效一般，但也能较好地观赏到演出。该位置的门票价格在 230 元至 480 元之间。
3、后排位置座位：该座位位置距离演出台较远，景深效果不佳，这种位置的观众所看到的演出有些模糊。该位置的门票价格在 180 元至 380 元之间。
总体来说，德云社南京分社门票的价格在南京的演出场所中处于中等偏下水平，而其座位位置分化严重，票价相差较大，不同消费者可按各自需求自主选择门票。
二、德云社南京分社座位评价
1、中心位置座位
中心位置座位是欣赏德云社演出的优势所在，该位置座椅舒适，声效优美，能够最完美地观赏到演员们的每一个表情、肢体动作和发音细节。不过，由于售价较高，所以只有少数剧场座位位于该位置，常常被抢购一空，若在购票时没有做好提前预订或等候排队的准备，就可能无法买到这样的门票。
2、侧边位置座位
侧边位置座位相对于中心位置座位来说，声效略逊一筹，但观赏演出的效果基本上不会受到太大影响。在德云社南京分社的演出中，演员们有时会在侧面走动，而这样的座位观众是可以清晰看到演员面部表情的，比较适合喜欢观察表情和肢体语言的人。此外，在德云社南京分社的演出中，观众一般会被互动式的相声表演所吸引，而这样的表演方式也常常需要和观众进行近距离沟通，而侧边座位观众有更多的机会参与互动。
3、后排位置座位
后排位置座位视觉效果自然不及中心位置和侧边位置座位，建议前来观看演出的消费者最好不要选择这样的座位。在这个位置上看演出，不管是声响还是视觉效果都差强人意，周围的观众均在视野范围之内，甚至需要抬头才能看到舞台上的演员。 另外，由于南京的气候炎热，后排位置座位正站在空调风口出入口位置，空调温度较低，如长时间在此处观看演出，可能会让身体感到不适。
三、德云社南京分社演出特点
德云社南京分社的演出主要以相声、小品和舞蹈为主，其中相声和小品是相声演员们的主要表演形式，同时也是德云社南京分社的代表性演出。不同于一些相声演员的相声表演内容一般单调，德云社南京分社的相声表演更加具有娱乐性和趣味性，利用夸张、夸大等手法为观众带来一种轻松搞笑、幽默风趣的文艺气质。
此外，德云社南京分社的花絮也备受市民欢迎，观众能够在演出间隙观看到演员们的生活趣事及幕后工作，也能听到他们对于表演艺术的见解和感悟心得。这样的花絮对观众来说是一种心理放松和文化沉淀的过程，也使观众获得与演员近距离接触和互动的机会，提升了观看演出的“沉浸式”体验感。
四、门票推广策略
1、社交平台推广
德云社南京分社的营销团队，通过各大社交app平台微博、微信等，发布德云社南京分社演出时间、地点、价格等信息，配合热门主题活动，活跃场馆话题，借助粉丝的传播效应，推广演出，增加订票量。
2、联合销售
德云社南京分社有时候会和一些其他的演出场所和机构联合销售，例如与南京博物馆、南京田径场馆、紫金山天文台等合作，优惠推销，增加销售额。
3、会员制定
会员制定是德云社南京分社门票购买一种常见形式，常常采用购票返积分的形式来吸引观众付款。购票返积分也常常被视为名义利益，激发顾客消费欲望，增加消费次数。
4、线下推广
德云社南京分社同时也会采取线下推广策略，例如在南京市中心街道及人流量较大的地方设立宣传展板，发放宣传资料、传单等，吸引当地居民和游客，提高知名度和流量。
结语
德云社南京分社是南京市最知名的演出场所之一，在南京市场具有巨大的优势和影响力。作为导游，我们需要根据游客的需求提供最合适的门票选择，同时在推销门票时也应结合当地优势资源，如当地美食、文化底蕴等进行综合推介，以增加游客的参与度。通过以上分析，也能够更加理性的了解德云社南京分社门票的特点及优劣，更准确的向游客进行推广和推介。
